Mummy and Daddy’s little helper

This design for a Calpol leaflet (slightly different to the one now on the market) has several notable features, contributing to its being chosen as PIL of the month by the UK Medicines and Healthcare products Regulatory Agency (MHRA). Notice:

• A headlines section at the start of the leaflet flags the main messages. This is a feature encouraged by MHRA
• The use of colour to distinguish important features and to divide the sections, by means of coloured headlines
• A simple diagram and a text table help to explain the various dosage regimes
• Simple, eye-catching icons help users to find the most important points.